Find Your Perfect SureShape Fit
We know how frustrating it can be when bras don’t fit — it’s something both mothers and daughters have dealt with for generations. That’s why we created SureShape sizing: based on your real measurements, not rigid charts.
Finding your fit is simple — just follow our guide below.
Because when a bra truly fits, it feels like family care you can wear.
Here’s how to measure:
- Put on a lightly lined bra (no padding or sports bras).
- Take a soft measuring tape and measure:
Band: snugly around your ribcage, right under the bust.
Bust: around the fullest part of your chest. - Use these measurements with our Size Chart to find your SureShape fit.
See our steps down below for more detailed info


Position the tape
Wrap the measuring tape around your ribcage, right under your bust. Keep it level and straight across your back for accuracy.
Take the measurement
Exhale naturally, then pull the tape snug—secure but still comfortable.
Record your measurement
Note where the tape meets. This number is your ribcage measurement, and it’s the first step to finding your perfect fit.
Position the tape
Wrap a soft measuring tape around the fullest part of your bust, making sure it sits straight and level across your back.
Take the measurement
Hold the tape comfortably snug against your body—secure but never too tight.
Record your measurement
Note the number where the tape meets. This is your bust measurement.
Join 100,000+ women who finally ditched painful bras — and found all-day comfort.
Your body. Your comfort. Your SureShape.
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