The Heart Behind SureShape
SureShape was created by a mother and daughter who were simply tired of uncomfortable bras. We wanted to make lingerie that finally feels like love, supports like family, and lets every woman feel completely herself.
Where It All Began
It started at our kitchen table, just the two of us, Ingrid and Elena, a mother and daughter tired of uncomfortable bras and endless frustration. We decided to take matters into our own hands, realising there’s no better way to create change than doing it together. That moment marked the beginning of SureShape, born from love, shared strength, and the dream to bring true comfort to every woman.
From Dream to Reality
After countless sketches, fittings, and feedback from real women, we started designing and selling locally. Every piece was made with care. Soft, wireless, and supportive. Created by women who truly understand what comfort means. SureShape was no longer just an idea; it was becoming a part of women’s daily lives.
Growing Online
As word spread and more women joined our journey, we launched our official SureShape website. What started around our kitchen table became something bigger: a growing family of women finding comfort, confidence, and freedom together.
Our Mission
At SureShape, we believe comfort is power. Our mission is to help women feel free in their own skin: at work, at home, through motherhood, and in every chapter of life.
The SureShape Family
From moms and professionals to curvy queens and caregivers, our community inspires everything we create.
We read every message, every review, every “finally found it!” moment. You’re not just customers; you’re part of the SureShape Family, helping us redefine comfort for women everywhere.
Our Innovation
FlexForm™ Support
Adapts to your body, not the other way around. Flexible bands lift and support without digging or pinching.
CloudSoft™ Fabric
Breathable, weightless fabric that hugs in all the right places. So soft, you’ll forget you’re wearing it.
No-Roll Guarantee
No rolling, slipping, or red marks. Just bras that stay in place and move with you, wherever your day takes you.
