Loved by thousands of women across the world.
Our Mission
At SureShape, we believe comfort is power. Our mission is to help women feel free in their own skin: at work, at home, through motherhood, and in every chapter of life.
The SureShape Family
From moms and professionals to curvy queens and caregivers, our community inspires everything we create.
We read every message, every review, every “finally found it!” moment. You’re not just customers; you’re part of the SureShape Family, helping us redefine comfort for women everywhere.
Comfort for Every Body, Every Size
SureShape was created for real women in real bodies from XS to 4XL, from new moms to grandmothers, from curvy to petite. Our designs honor your natural shape with soft, flexible support that never squeezes or restricts.
Your Favorite Comfort-First Bra Brand
FlexForm™ Support
Adapts to your body, not the other way around. Flexible bands lift and support without digging or pinching.
CloudSoft™ Fabric
Breathable, weightless fabric that hugs in all the right places. So soft, you’ll forget you’re wearing it.
No-Roll Guarantee
No rolling, slipping, or red marks. Just bras that stay in place and move with you, wherever your day takes you.
30-Day Comfort Guarantee
Try it. if it’s not your new favorite bra, returns are hassle-free for 30 days.
The Beginning of Real Comfort
Since launching in 2022, SureShape has grown into a trusted comfort-first brand for women who want softness, reliability, and support that moves naturally with them.
Created by women who truly understand women, we continue refining every design based on real feedback, keeping comfort honest, functional, and accessible for every age, every stage, and every shape.
The First SureShape Fit Tests
After many prototypes, they begin testing their designs with real women: new moms, curvy women, women experiencing hormonal changes, women tired of discomfort.
Feedback is honest, practical, and sometimes emotional. Each improvement brings them closer to a bra that finally works.
Comfort shaped by real experience.
A Shared Idea Becomes a Plan
During fittings at home, Alina and Ingrid often discuss the same question:
“Why hasn’t anyone created a bra that actually feels good?”
So they start sketching their own concepts, combining tailoring logic with engineering principles.
Two viewpoints. One goal.
Alina Studies Fit & Body-Support Design
After hearing countless women in her mother’s studio talk about discomfort, slipping straps, and painful wires, Alina decides to study fit engineering.
She learns how fabrics stretch, how weight distribution affects comfort, and why traditional bras fail fuller busts.
Skill meets science.
Where It All Began
Ingrid starts working as a tailor, spending years adjusting bras and clothing for women of all shapes and sizes.
She quickly notices a pattern: women aren struggling with products that simply weren’t designed for them.
This insight stays with her for decades.
Shop by Categories
Discover wireless support that feels soft, secure, and beautifully natural - designed for real women in sizes S-4XL.
Shop Now