SureShape™ JellyLift Comfort Bra – Alice
“So comfortable I forget I'm wearing it.” - Linda T, Verified Customer
Effortless lift. Cloud-soft comfort. No wires, no pain.
If you’re tired of bras that dig, pinch or pull, the Alice Jelly Bra is designed to give you real relief. Soft jelly support moulds to your shape for a natural lift and gentle shaping without pressure.
The flattering deep-V sits smoothly under clothes, while the lightweight, breathable fabric keeps you comfortable all day. Once you feel this softness, it’s hard to go back.
Why You'll Love It
✔ Seamless smoothing: invisible under clothing for a clean, line-free look
✔ Gentle lift: enhances your natural shape without discomfort
✔ Wireless comfort: supportive, structured and pressure-free
✔ Wide band & straps: no slipping, digging or shoulder strain
✔ Breathable stretch fabric: soft, moisture-wicking and irritation-free
✔ Adjustable closure: customise your perfect fit with ease
Product Details
• Style: Deep-V, wireless lift
• Support Level: Medium to strong
• Fabric: Breathable cotton-rich blend
• Closure: Multi-hook back closure
• Straps: Adjustable, anti-slip
• Feel: Lightweight, smooth, second-skin
Free Premium Shipping
We ship using a secure premium shipping method, including tracking, so you can rely on the most reliable service. Currently, we offer this premium shipping for free, take advantage of this offer while it's available! Orders are processed within 24–72 hours. You will receive a tracking link once your order has been dispatched. Delivery usually takes between 5–12 days, depending on your location.
Returns & Exchanges
30-Day Comfort Guarantee: Enjoy 30 days for returns or exchanges if the fit isn’t right. Items must be in new condition with tags attached.
Why Women Love Alice
Experience less shoulder tension and rib discomfort.
Notice a smoother back with less bulging.
Feel more lifted, balanced and supported all day.
Before
After
The SureShape Effect
Experience effortless lift and all-day comfort without wires, digging, or shoulder pressure.
Designed for fuller busts, the bra adapts to your body, feels weightless, and disappears under clothes.
Wire-free lift
Back-Smoothing Support
All-Day Weightless Comfort
No Slipping or Digging Straps
Why Women With Fuller Busts Love This Bra
Before the Alice Bra, everything felt heavy and unsupported. After wearing it, I finally have lift and separation without any pain. My clothes sit better and I actually feel confident again.
Lift + comfort is so rare in a wireless bra. The Alice really surprised me.
The jelly support is amazing! it stays put and feels weightless. Best comfort I’ve had in years.
I’m an E cup and this actually holds me without pain or bounce. I’m so impressed.
I was scared of another bad online buy, but this is the one. Lift, comfort, no pain, I ordered a second immediately.
Most seamless bras I’ve tried have no support, but this one lifts beautifully while staying invisible. Best of both worlds.
No uni-boob, no flattening, just natural shape and support. My tops fit better instantly.
As seen in
What Makes Our Products So Unique
| SureShape™ | Others | |
|---|---|---|
| Wire-free lift | ✔ | ✘ |
| Jelly-strip support | ✔ | ✘ |
| Back & side smoothing | ✔ | ✔/✘ |
| Pain-free all-day wear (D+) | ✔ | ✘ |
| Anti-sag support fabric | ✔ | ✔/✘ |
Real Women. Real Comfort. Real Confidence.
Trusted by over 10,000 women.
Frequently Asked Questions
How do I know which size to choose?
Use our size chart at the top of the page. If you’re between sizes or fuller in the bust, we usually recommend sizing up for the most comfortable fit.
Is there a money-back guarantee if something doesn’t fit?
Yes. You have 30 days to try it at home. If the fit isn’t right, you can exchange it or request a refund as long as it’s in new condition with tags.
Will your bras really support a larger bust without wires?
The JellyLift Comfort Bra is designed for D+ sizes with jelly-strip support, a wider band and high sides to help lift and hold without hard underwire.
I usually struggle with straps digging into my shoulders. Will your bras help?
The straps are wider and softly padded to spread pressure more evenly, helping to reduce digging and shoulder strain.
Do your bras help with shoulder or back pain?
Many women tell us they feel more supported and less tense through the shoulders and upper back thanks to the smoothing band and wire-free lift.
Can I wash your bras in the machine?
Yes, but we recommend using a delicate cycle, a cool wash and a lingerie bag, then laying flat to dry to keep the shape fresh for longer.
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