SureShape™ Comfort Shaping Bra – Lucy
Say goodbye to digging straps, pressure points and bras that feel good for an hour but hurt by lunch.
The Lucy Seamless Everyday Bra is crafted for women who want soft, invisible support that lasts all day. With lightly padded shaping cups, a smoothing underband and a completely wireless design, it lifts naturally while feeling weightless on the body.
The breathable stretch fabric moves with you, never against you: no rubbing, no rolling, no irritation. Lucy is the bra you forget you're wearing… until you notice how smooth, supported and confident you feel in every outfit.
Sizing advice:
For the most comfortable fit, we recommend ordering one size up from your usual bra size. If you’re unsure, please refer to the size chart below, which lists bust measurements in centimetres to help you choose confidently.
Why you’ll love it
✔ Soft comfort fabric: gentle, irritation-free materials feel smooth on sensitive skin
✔ Shaping foam cups: lightly molded cups create a flattering, natural lift
✔ Wireless ease: all the support you need, without the digging or discomfort
✔ Breathable stretch: moisture-wicking design keeps you cool and comfortable
✔ Adjustable closure: customise your fit for perfect all-day support
Product Details
• Style: Seamless, lightly padded
• Support Level: Medium to strong
• Fabric: Breathable Nylon-elastane blend
• Closure: Multi-hook back closure
• Straps: Adjustable, anti-slip
• Feel: Lightweight, smooth, second-skin
Shipping
Free shipping on all international orders. Orders are processed within 24–72 hours. You will receive a tracking link once your order has been dispatched. Delivery usually takes between 5–12 days, depending on your location.
Returns & Exchanges
30-Day Comfort Guarantee: Enjoy 30 days for returns or exchanges if the fit isn’t right. Items must be in new condition with tags attached.
Why Women Love Lucy
Experience less shoulder pressure and all-day comfort.
Notice a smoother back with less bulging.
Notice a smoother look under clothing with fewer lines
Thousands of women have already made the switch.
Comfort is usually boring but this one isn’t. Lucy gives a lovely natural shape without padding or wires, and my shoulders feel so much better.
I’ve tried so many “comfortable” bras that still rolled or rubbed. Lucy doesn’t. It stays put, feels light, and looks smooth under tees and dresses.
Most wireless bras lose their shape by midday, but Lucy stays smooth and supportive all day. No digging, no lines, just easy comfort under everything I wear.
I was nervous ordering another bra online, but Lucy surprised me. It’s soft, supportive and completely invisible under clothes. I honestly forget I’m wearing it.
As seen in
What Makes Our Products So Unique
| SureShape™ | Others | |
|---|---|---|
| Wire-free lift | ✔ | ✘ |
| Jelly-strip support | ✔ | ✘ |
| Back & side smoothing | ✔ | ✔/✘ |
| Pain-free all-day wear (D+) | ✔ | ✘ |
| Anti-sag supportfabric | ✔ | ✔/✘ |
Real Women. Real Comfort. Real Confidence.
Trusted by over 10,000 women.
Frequently Asked Questions
How do I know which size to choose?
Use our size chart at the top of the page. If you’re between sizes or fuller in the bust, we usually recommend sizing up for the most comfortable fit.
Is there a money-back guarantee if something doesn’t fit?
Yes. You have 30 days to try it at home. If the fit isn’t right, you can exchange it or request a refund as long as it’s in new condition with tags.
Will your bras really support a larger bust without wires?
The JellyLift Comfort Bra is designed for D+ sizes with jelly-strip support, a wider band and high sides to help lift and hold without hard underwire.
I usually struggle with straps digging into my shoulders. Will your bras help?
The straps are wider and softly padded to spread pressure more evenly, helping to reduce digging and shoulder strain.
Do your bras help with shoulder or back pain?
Many women tell us they feel more supported and less tense through the shoulders and upper back thanks to the smoothing band and wire-free lift.
Can I wash your bras in the machine?
Yes, but we recommend using a delicate cycle, a cool wash and a lingerie bag, then laying flat to dry to keep the shape fresh for longer.
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