SureShape™ Lace Minimizer Bra – Emily
“I forget I’m wearing it, that’s how comfortable SureShape bras are.” - Michelle T.
A lace bra that looks beautiful and feels genuinely supportive.
The Emily Lace Support Bra is designed for women who are tired of straps that slip, cups that gape, and underwires that leave marks by midday. With shaping cups, breathable lace, and posture-friendly straps, Emily gives you lifted curves, elegant coverage, and comfort you can rely on from morning to night.
The wide stability band keeps everything secure without digging, while the soft lace lays flat under clothing for a smooth, feminine finish. If you've been waiting for a lace bra that finally does it all, this is the one.
Why you’ll love it:
✔ Real support: lifts, shapes and stabilises fuller busts without digging or slipping
✔ Breathable comfort: soft lace and smooth lining keep you cool all day
✔ Posture-friendly straps: wider, adjustable straps reduce shoulder pressure
✔ Elegant lace finish: feminine styling that enhances your natural silhouette
✔ Everyday versatility: supportive enough for daily wear, beautiful enough for evenings
Product details:
Bra style: Lace support, unlined
Material: Nylon + Elastane blend with soft lace
Support type: Underwire shaping support
Decoration: Delicate lace detailing with sheer mesh accents
Sizing Advice
For the most comfortable fit, we recommend ordering one size up from your usual bra size. If you’re unsure, please refer to the size chart below, which lists bust measurements in centimetres to help you choose confidently.
Shipping
Free shipping on all international orders. Orders are processed within 24–72 hours. You will receive a tracking link once your order has been dispatched. Delivery usually takes between 5–12 days, depending on your location.
Returns & Exchanges
30-Day Comfort Guarantee: Enjoy 30 days for returns or exchanges if the fit isn’t right. Items must be in new condition with tags attached.
Before
After
The SureShape Effect
SureShape™ gently smooths back lines and side bulges without squeezing or digging. The seamless, wire-free design evens out your shape so clothes sit better and you feel confident all day.
Softens back & side lines
Seamless under clothing
More than 10,145+ women love our bras, rating it 4.8/5 for its blend of comfort and lift.
Honest Reviews about SureShape
Linda M
Amazing Quality Every Time
I’ve bought both bras and panties from SureShape and everything has been consistently soft, stretchy, and flattering. Nothing digs or rolls. The quality shocked me in the best way.
Megan R.
Worth Every Penny
I was nervous buying underwear online, but WOW. The fit is amazing and the fabric is so soft. I ended up placing another order two days later because I loved it that much.
Michelle T.
Perfect Fit + So Comfy
The Alice Jelly bra actually fits in all the right places. No digging, no sliding, no weird bulges. I loved it so much I ordered more colors. SureShape never disappoints.
Laura D.
Amazing Customer Service
I chose the wrong size and worried the return would be a nightmare, but it was the easiest process ever. They were so sweet and helpful. Now I finally have a good bra!
Maria S.
Qualitative
The quality is amazing for the price. I've bought 3 different styles and love them all. SureShape really gets it right.
Sarah M.
Lasts My Entire Shift
I am a nurse and I work 10-hour shifts and the Alice bra is the ONLY bra that stays comfortable the whole time. No adjusting, no pain. Just ordered a second one!
Vanessa P.
Curvy-Girl Approved
As a DD, finding a comfy bra is difficult. This one lifts, smooths, and feels like nothing. I literally told my friends about SureShape. I’m obsessed.”
Emily W.
My New Go-To Brand
SureShape has completely replaced my old lingerie brands. The bras are soft and supportive, and the panties don’t ride up at all. I’ve already placed 3 orders. I’m hooked!
As seen in
What Makes Our Products So Unique
Everyday Comfort, Reliable Support
Our bras are designed for all-day comfort and dependable support, soft, breathable, and easy to wear. No wires, no digging, no discomfort.
100%
Satisfaction Guarantee
Real Women. Real Comfort. Real Confidence.
Trusted by over 10,000 women.
Frequently Asked Questions
How do I know which size to choose?
Use our size chart at the top of the page. If you’re between sizes or fuller in the bust, we usually recommend sizing up for the most comfortable fit.
Is there a money-back guarantee if something doesn’t fit?
Yes. You have 30 days to try it at home. If the fit isn’t right, you can exchange it or request a refund as long as it’s in new condition with tags.
Will your bras really support a larger bust without wires?
The JellyLift Comfort Bra is designed for D+ sizes with jelly-strip support, a wider band and high sides to help lift and hold without hard underwire.
I usually struggle with straps digging into my shoulders. Will your bras help?
The straps are wider and softly padded to spread pressure more evenly, helping to reduce digging and shoulder strain.
Do your bras help with shoulder or back pain?
Many women tell us they feel more supported and less tense through the shoulders and upper back thanks to the smoothing band and wire-free lift.
Can I wash your bras in the machine?
Yes, but we recommend using a delicate cycle, a cool wash and a lingerie bag, then laying flat to dry to keep the shape fresh for longer.
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