SureShape™ SoftLift Full Coverage Bra - Ivy

Discounted price$75.99 AUD Regular price $109.00 AUD
SAVE 30%

Low stock in popular sizes
Wire-free lift that feels gentle
All-day comfort that stays put
Smooth, invisible shaping under clothes

Color: Nude
Size: M
🎄 Christmas Comfort Sale: Buy 2, Get 1 FREE No restock before January
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30-Day Comfort Guarantee
Try it at home. Not the right fit? Return or exchange within 30 days - no stress. 💕

Say goodbye to visible lines and the constant need to readjust and hello to quiet, all-day confidence. The Ivy Bra supports gently without wires or pressure, letting your body relax while still feeling comfortably held. It’s the kind of support that feels natural, not forced.

With soft, all-around lift, breathable lightweight fabric and a stay-put fit, Ivy keeps you cool, smooth and comfortable from morning to night. Wide, adjustable straps ease shoulder pressure, so you can move through your day feeling supported, confident and completely at ease.

Sizing advice:
For the most comfortable fit, we recommend ordering one size up from your usual bra size. If you’re unsure, please refer to the size chart below, which lists bust measurements in centimetres to help you choose confidently.

Why Women Love Ivy

Experience less shoulder strain by the end of the day.

Even Weight Distribution

Unlike traditional bras, Ivy’s jelly support distributes weight evenly around the band and straps. This reduces pressure on shoulders and ribs, creating a lighter, more comfortable feel/

Feel comfortably supported without wires or pressure.

360° Jelly Support Comfort

Ivy’s flexible jelly support gently wraps around your shape, lifting and stabilising without hard wires or tight spots. Support feels soft and balanced, allowing your body to relax while still feeling securely held all day.

Notice a smoother, more invisible look under clothing.

Smooth, Line-Free Fit

The jelly structure works with the seamless fabric and wide stability band to soften lines and prevent bulging or rolling. Clothes sit flatter, outlines disappear, and you feel confident from every angle.

Women Are Switching to Ivy - Here’s Why

<p>Women Are Switching to Ivy - Here’s Why</p>

The jelly support really surprised me. It gives a gentle lift without squeezing and feels soft from morning to night. No shoulder ache, no constant adjusting.

Hannah V.

<p>Women Are Switching to Ivy - Here’s Why</p>

The jelly support is what makes the difference. It lifts gently without squeezing and stays smooth under clothes. I feel supported without feeling restricted.

Fiona G.

<p>Women Are Switching to Ivy - Here’s Why</p>

This is the kind of bra you put on and don’t think about again, in the best way. Smooth, breathable and flattering without feeling tight or stiff. I’m very impressed.

Lorraine S.

<p>Women Are Switching to Ivy - Here’s Why</p>

I didn’t realise how much my old bras were bothering me until I wore Ivy. It feels soft, supportive and light all day.

Belinda C.

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What Makes Our Products So Unique

Support that actually holds

Gentle lift and reliable support without wires, pressure, or digging - comfortable all day.


Comfort from morning to night

Soft, breathable fabrics that move with you, so there’s no adjusting or discomfort.


Smooth under clothes

Seamless shaping that disappears under outfits while keeping a natural look.


Made for real bodies

Thoughtfully designed for fuller busts, changing bodies, and everyday movement.

Free Shipping

On every order, always

Not in Love? Money Back!

Not the right fit? Exchange or return within 30 days

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24/7 Live Support

Reach out to our team via info@sure-shape.com