SureShape™ SoftLift Full Coverage Bra - Ivy
Say goodbye to visible lines and the constant need to readjust and hello to quiet, all-day confidence. The Ivy Bra supports gently without wires or pressure, letting your body relax while still feeling comfortably held. It’s the kind of support that feels natural, not forced.
With soft, all-around lift, breathable lightweight fabric and a stay-put fit, Ivy keeps you cool, smooth and comfortable from morning to night. Wide, adjustable straps ease shoulder pressure, so you can move through your day feeling supported, confident and completely at ease.
Sizing advice:
For the most comfortable fit, we recommend ordering one size up from your usual bra size. If you’re unsure, please refer to the size chart below, which lists bust measurements in centimetres to help you choose confidently.
Why You'll Love It
✔ Lift without pain: 360° jelly support shapes and lifts naturally without wires
✔ Shoulder-friendly comfort: wide straps ease pressure and stay put all day
✔ Breathable fabric: soft, silky material that feels weightless on the skin
✔ Smooth silhouette: high side wings and U-back design soften bulges for a sleeker look
✔ Two styles in one: switch easily between a flattering U-back or supportive X-back
Product Details
• Style: Wireless jelly-support lift
• Support Level: Medium to strong
• Fabric: Nylon + Spandex
• Closure: Multi-hook back closure
• Straps: Adjustable, anti-slip
• Feel: Smooth seamless finish
Shipping
Free shipping on all international orders. Orders are processed within 24–72 hours. You will receive a tracking link once your order has been dispatched. Delivery usually takes between 5–12 days, depending on your location.
Returns & Exchanges
30-Day Comfort Guarantee:Enjoy 30 days for returns or exchanges if the fit isn’t right. Items must be in new condition with tags attached.
Why Women Love Ivy
Experience less shoulder strain by the end of the day.
Feel comfortably supported without wires or pressure.
Notice a smoother, more invisible look under clothing.
Women Are Switching to Ivy - Here’s Why
The jelly support really surprised me. It gives a gentle lift without squeezing and feels soft from morning to night. No shoulder ache, no constant adjusting.
The jelly support is what makes the difference. It lifts gently without squeezing and stays smooth under clothes. I feel supported without feeling restricted.
This is the kind of bra you put on and don’t think about again, in the best way. Smooth, breathable and flattering without feeling tight or stiff. I’m very impressed.
I didn’t realise how much my old bras were bothering me until I wore Ivy. It feels soft, supportive and light all day.
As seen in
What Makes Our Products So Unique
Real Women. Real Comfort. Real Confidence.
Trusted by over 10,000 women.
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