I’m Elena, and I started SureShape with the help of my mom, Ingrid. For years we both struggled with bras that hurt, straps that dug in, wires that poked, and that feeling of relief when we finally took them off. One evening I told my mom I couldn’t keep settling for discomfort. Together we started sketching, testing, and creating. That’s how SureShape began, out of love, frustration, and the hope to make every woman feel truly comfortable again.
About UsComfort, Finally
Say goodbye to pain. Say hello to freedom.
Most bras pinch, dig, and irritate and women have been told to accept it. At SureShape, we never accepted that.
Our bras are wireless, breathable, and designed to move with you. As soft as loungewear but built with lasting support, they give you comfort that lasts all day and confidence you’ll actually feel.
Strength Without Strain
You deserve more than just “enough” support. SureShape bras balance your bust, relieve shoulder and back pressure, and help you stand taller.
With wide straps and adaptive bands, our designs protect your posture and ease daily strain, while still feeling light, natural, and effortless.
SureShape started with a mom and her daughter, and today that same care runs through everything we do. Behind every bra is a team that listens, supports, and makes your experience effortless: from helping you find the right fit to answering every question with a smile.
Because comfort isn’t just in the bra you wear: it’s in knowing there’s a family behind it, ready to support you.
Pain Free Comfort
No wires. No digging. Just light support.
All-Day Wear
Soft straps and breathable fabrics all day.
Natural Confidence
Support that flatters your curves naturally.
Mom & Daughter Promise
Created to end painful bras for every generation of women.
Built to Last
Durable, easy-care designs that hold shape.
Risk-Free Promise
Easy sizing, simple returns, money back.
Pain Free Comfort
No wires. No digging. Just light support.
All-Day Wear
Soft straps and breathable fabrics all day.
Natural Confidence
Support that flatters your curves naturally.
Mom & Daughter Promise
Created to end painful bras for every generation of women.
Built to Last
Durable, easy-care designs that hold shape.
Risk-Free Promise
Easy sizing, simple returns, money back.
The packaging is really luxurious, box within a box, bag, cup padded with bubble wrap. Size L was bought for 80C, in principle, it's fine, but the cup could have been a bit looser. The fabric is pleasant, the straps are wide. It doesn't squeeze or press anywhere, there are many hooks. We'll see how it behaves when worn and after washing, but for now, I like it!
Extremely comfortable and beautiful , love it
very good quality, I am 166cm tall and weigh 59 kilos, pants size 38. I bought size M, it fits just right (not tight)
1 year ago I bought another model in size L, at first it fit well but became a bit loose with use and now the fabric is coming apart. So be careful.
Very nice underwear! I am completely satisfied with my order, everything fits perfectly, the panties are seamless, there are no loose threads, everything is well-made, sewn just for me.
Super bra! The color of the coffee matches light clothes very well, underwear will not be visible. Size S fits. My height is 168 cm, the length of the straps is tight, so it won't fit anyone taller. Well sewn/glued, the foam is not very dense, which is a plus for me. When raising your arms up, the bodice slightly lifts, but just a little, not critical. The clasp at the back is also adjustable, the smallest one fits me. My measurements: chest circumference 82cm, underbust 72.5cm.
I didn't expect such a high-quality product to arrive!
I took my size and it fit perfectly! Sits gorgeously, looks magnificent! definitely worth the money. The bra arrived in good condition, without any extra smell or anything. Everything is as on the product card. I recommend purchasing!
The color is bomb, the quality is excellent, I checked the size with the sizechart, so the one I needed arrived. Overall, everything is great.
I would like faster delivery, but as it turned out, still five stars.
Ordered all four colors. They fit comfortably and provide enough support for me. They're seamless and they're not visible under tight shirts and tops. Excellent and definitely recommended.
Beautiful, good quality, fits the chest very well, beautiful color, just like the photo, fits the body very well, without a doubt I will order it again in another color.
lovely, I'm already buying a second one because I'm really curious about how it performs.
Really great product! I've already ordered several times! Highly recommend! Relatively fast delivery, no smell, good quality
Great purchase, super soft and fits very well. ❤️ I have already ordered other colors. Its soooo comfy!
The size is exactly as written and the pressure is not too much. it fits well and I like it. Will be ordering more ❤︎
Need help with your order or have a question about our products?
Our friendly support team is here for you at info@sure-shape.com. Your comfort always comes first
Every piece is made to feel like a second skin: soft, supportive, and wire-free. Designed by real women who were tired of discomfort, SureShape puts your comfort first in every stitch.
We currently ship within the United States, but we’re already working on expanding worldwide soon! Shipping is always free, and we’ll always show any applicable fees or taxes clearly at checkout. We want your experience to feel effortless from start to finish.
We’re always here for you. You can reach our friendly team anytime at info@sure-shape.com. No bots, just real people who care.
Chosen by 100,000+ women for all-day comfort 💕
